En Postlane, tu confianza lo es todo. Esta Política de privacidad explica qué información recopilamos cuando usas nuestra plataforma de gestión de redes sociales, por qué la recopilamos y qué opciones tienes. La hemos redactado para que sea lo más clara y honesta posible: sin trucos ni cláusulas escondidas.
Esta política se aplica a postlane.com, a nuestras aplicaciones web y móviles, a nuestra API y a todos los servicios relacionados (en conjunto, los "Servicios"). Al usar Postlane, aceptas las prácticas aquí descritas.
1 Información que recopilamos
Información que recopilamos
We collect information to provide and improve the Services. The categories below describe what we gather and how.
Información que nos proporcionas
- Account information — your name, email address, password, organization name, and profile details when you sign up.
- Content — the posts, drafts, ideas, images, comments, and replies you create or schedule through Postlane.
- Billing information — plan selection and payment details processed securely by our payment provider. We never store full card numbers.
- Support communications — messages you send us when you contact support or provide feedback.
Información recopilada automáticamente
- Usage data — features used, pages visited, actions taken, and timestamps.
- Device & log data — IP address, browser type, operating system, and referring URLs.
- Cookies — small files used to keep you signed in and to understand how the product is used (see §5).
2 Cómo usamos tu información
Cómo usamos tu información
We use the information we collect for the following purposes:
Operar los Servicios
Autenticarte, programar y publicar tu contenido y sincronizar métricas de los canales conectados.
Mejorar y desarrollar
Entender cómo se usan las funciones para corregir errores y construir lo que importa.
Comunicarnos
Enviarte novedades del servicio, alertas de seguridad y (si te suscribes) noticias del producto.
Mantener todo seguro
Detectar, prevenir y responder a fraudes, abusos e incidentes de seguridad.
We will never sell your personal information, and we do not use the content of your posts to train third-party advertising models.
3 Cuentas sociales conectadas
Cuentas sociales conectadas
When you connect a social media account (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Bluesky, Mastodon, Google Business Profile, or Snapchat), you authorize Postlane to access that account through the platform's official API.
- We never see your password. Authorization happens via OAuth — the platform shows you a permissions screen and grants us a limited-access token.
- Tokens are encrypted and stored on our servers, never in your browser.
- We access only the data needed to provide the Services: profile details, the content you schedule, comments/messages for the Community inbox, and performance metrics.
- You can revoke access at any time from Postlane's settings or from the social platform directly.
4 Cómo compartimos la información
Cómo compartimos la información
We share information only in the limited circumstances below:
- Service providers — trusted vendors who help us run Postlane (hosting, payment processing, analytics, email delivery) under strict confidentiality obligations.
- Social platforms — when you publish or reply, we send that content to the relevant network on your behalf.
- Within your organization — teammates in your workspace can see shared content and activity according to their role.
- Legal reasons — when required by law, or to protect the rights, safety, and property of Postlane and our users.
- Business transfers — in connection with a merger, acquisition, or sale of assets, with notice to you.
5 Cookies y seguimiento
Cookies y seguimiento
We use cookies and similar technologies to keep you signed in, remember your preferences, and understand product usage. You can control cookies through your browser settings; disabling essential cookies may break parts of the Services.
- Essential — required for authentication and core functionality.
- Preferences — remember settings like language, timezone, and appearance.
- Analytics — help us measure and improve performance.
6 Conservación de los datos
Conservación de los datos
We keep your information for as long as your account is active or as needed to provide the Services. When you delete your account, we delete or anonymize your personal information within a reasonable period, except where we must retain it to comply with legal obligations, resolve disputes, or enforce our agreements.
7 Cómo protegemos tus datos
Cómo protegemos tus datos
Security is built into Postlane from the ground up:
- Social tokens and sensitive credentials are encrypted at rest.
- Data is transmitted over encrypted connections (TLS).
- Access to production systems is restricted and logged.
- We offer two-factor authentication to help protect your account.
No method of transmission or storage is 100% secure, but we work continuously to protect your information and to respond quickly to any incident.
8 Tus derechos y opciones
Tus derechos y opciones
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal information.
- Export a copy of your data in a portable format.
- Object to or restrict certain processing, and withdraw consent at any time.
You can exercise most of these directly in your account settings, or by contacting us (see §12). We won't discriminate against you for exercising your rights.
9 Transferencias internacionales
Transferencias internacionales
Postlane operates globally, which means your information may be processed in countries other than your own. When we transfer personal data across borders, we use appropriate safeguards — such as standard contractual clauses — to protect it in line with applicable law.
10 Privacidad de los menores
Privacidad de los menores
Postlane is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us and we will delete it.
11 Cambios en esta política
Cambios en esta política
We may update this Privacy Policy from time to time. When we make material changes, we'll notify you by email or through the Services and update the "Last updated" date at the top of this page. Your continued use of Postlane after changes take effect means you accept the revised policy.
12 Contacto
Contacto
If you have questions about this Privacy Policy or how we handle your information, we're happy to help. Reach us at privacy@postlane.com or through our Centro de ayuda.